Fall is a great time to schedule projects to accomplish before the first of the year. One of the projects that I have recently scheduled is to work on our company’s Organic SEO. If you are not familiar with internet jargon, SEO stands for Search Engine Optimization and Organic means traffic that comes to your site from search engines that you don’t pay for. Since I was catching myself up on the latest trends and best things to do, I thought it would be a great idea to share what can be done internally to your website.
The Experience
The most important factor in determining onsite SEO is your website’s design experience. What your customers experience on your website impacts their trust in you as a reputable company, as well as reinforcing your authority while building your brand. All of these things impact your organic ranking.
In addition to the design, the layout of the site is important. Information that is readily available and can be found quickly and efficiently is significant to the equation. Simply put, the more clicking around your customer has to do, the more they get frustrated with your website and as a result, Google will penalize you.
Two other big SEO factors are the amount of time it takes for your site to load and whether or not it is mobile friendly. There are some free toolkits that your web designer can use to quickly make sure your website can be read easily on smaller devices. If your website is slow to lead, users are likely to go back to Google and pick a competitor.
Learn 2 more key aspects of search engine optimization by reading the full story HERE in the Fall/Winter 2017 issue of Tools for Success magazine. You can also pick up a print copy of the magazine at a Progress Bank location near you. Click for a complete list of LOCATIONS.
Allan Wilson has been in the IT consulting industry for more than 15 years and currently owns and operates a Birmingham-based IT consulting company, Wilson Computer Support, www.wilsoncomputer.com.
