Tiny businessman looking up on huge legs of another man

Fighting Goliath

How local small businesses can compete against industry giants.

As David walked into battle to fight the giant, Goliath, he was outsized and out-armed. However, he was bold, innovative and agile and he used his advantages to successfully take down the giant. If your business is in an industry that is populated by rising giants, you might be concerned whether you are equipped for the battle ahead. However, with the right team and strategies, you can develop a powerful and effective battle plan to attract and convert customers.


Business owners often get so distracted by the day-to-day of business operations that they don’t take the time to plan. Every military strategist knows that you must have a plan before you get to the battlefield. If you don’t have a business and/or marketing plan that outlines the challenges you are facing, take a pause to develop them. Before he faced the giant, David stopped at a creek and carefully selected just the right stones. Although he ended up only using one, he had quite a few more in his pocket, just in case. Likewise, you will need some carefully selected strategies in your plan.

The above is an excerpt. To learn the Seven Strategies for Fighting a Business Giant, click HERE to read the full article in the Fall/Winter 2017 issue of Tools for Success magazine. You can also pick up a print copy of the magazine at a Progress Bank location near you. Click for a complete list of LOCATIONS.


Author: Bethany Meadows is the owner of Vertical Solutions Media, a full-service marketing agency specializing in brand storytelling, content marketing and creative growth strategies. Learn more at, or email


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